We have tried to put the idea behind the topic of encryption into a logo respectively into a brand. We did this by developing a variable logo and system. The “c” from ciphereditor served as the basis. This letter can be easily constructed from 6 elements. In order to introduce the variable aspect, we have filled each of the 6 elements or positions with a shape (cross, circle or square). By using each shape twice and changing the position, 90 different logos are created that look the same despite everything. This way, we were able to develop many different layouts that always remain in the same branding and yet do not become boring and provide variety.