The Box Streetmarket 2020 was Luxexpo’s first event during the Covid-19 pandemic. The identity of the event was meant to revive the desire to socialise and unwind after long weeks of isolation. We developed a classic branding with modern elements and a certain retro look. Modern sans serif fonts meet classic serif fonts. This in combination with cool photos / videos creates an inviting identity. In addition to the countless banners, flyers and animated ads, we also designed the event website, which provides visitors with information about the event, security measures, access routes and various exhibitors.